SYNTAINICS MCO und ZERO UP: Neue Marken für die Kreislaufwirtschaft – von Grund auf gedacht und gestaltet

Wie macht man aus einem CO₂-neutralen Hochleistungsschmierstoff ein markenstrategisches Statement? Indem man Haltung, Technologie und Design in einem kohärenten System zusammenführt – von der ersten strategischen Idee bis zur letzten gestalterischen Maßnahme.

SYNTAINCS x MOTO GP 2023. Photo: Martin Meiners.

Wie macht man aus einem CO₂-neutralen Hochleistungsschmierstoff ein markenstrategisches Statement? Indem man Haltung, Technologie und Design in einem kohärenten System zusammenführt – von der ersten strategischen Idee bis zur letzten gestalterischen Maßnahme.

Für PURAGLOBE, Technologieführer in der Öl-Kreislaufwirtschaft, haben wir mit SYNTAINICS MCO und ZERO UP zwischen 2020 und 2024 neue Produktmarken entwickelt und über die unterschiedlichsten Szenen eingeführt.

Jetzt gibt es endlich auch einen umfassenden Case dazu.

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Schneller durch Bekleben

Porsche war komischerweise nie mein persönliches Beuteraster. Umso mehr Spaß hat es dann doch gemacht, dem Rennteam um Tom von Löwis of Menar und Smudo, Four Motors GmbH, erst dem 2016 Porsche Cayman GT4 Clubsport die richtige Kriegsbemalung zu verpassen und dann dem 2018 Porsche 991.2 GT3 Cup.

PURAGLOBE x Team CARE FOR CLIMATE, 2018 24h-Rennen Nürburgring: 2018 Porsche 991.2 GT3 Cup, 2016 Porsche Cayman GT4 Clubsport

PURAGLOBE x Team CARE FOR CLIMATE, 2018 24h-Rennen Nürburgring: 2018 Porsche 991.2 GT3 Cup

PURAGLOBE x Team CARE FOR CLIMATE, 2018 24h-Rennen Nürburgring: 2016 Porsche Cayman GT4 Clubsport

PURAGLOBE x Team CARE FOR CLIMATE, 2018 24h-Rennen Nürburgring: 2016 Porsche Cayman GT4 Clubsport, 2018 Porsche 991.2 GT3 Cup

2018 Porsche 991.2 GT3 Cup

PROOF OF PERFORMANCE

2016 Porsche Cayman GT4 Clubsport

PURAGLOBE SYNTAINICS x MotoGP 2023

PURAGLOBE x Team CARE FOR CLIMATE: Daytona 2020

PURAGLOBE Raffinerie 2024

Porsche war komischerweise nie mein persönliches Beuteraster. Umso mehr Spaß hat es dann doch gemacht, dem Rennteam um Tom von Löwis of Menar und Smudo, Four Motors GmbH, erst dem 2016 Porsche Cayman GT4 Clubsport die richtige Kriegsbemalung zu verpassen und dann dem 2018 Porsche 991.2 GT3 Cup.

Das richtige Design macht übrigens auch andere Fahrzeuge gleich viel schneller.

Photos: Martin Meiners

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Doch. Kreislaufwirtschaft kann richtig gut aussehen.

PURAGLOBE OIL COLLECTION & SERVICES sammelt gebrauchte Öle, die dann in den Raffinerien von PURAGLOBE neu aufgebaut werden.

PURAGLOBE OIL COLLECTION & SERVICES sammelt gebrauchte Öle, die dann in den Raffinerien von PURAGLOBE neu aufgebaut werden.

So geht Zukunft!

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IFAT 2024: The Future Of Oil Is Clear

PURAGLOBE zerlegt Altöl in seine molekularen Bestandteile und baut aus diesen dann wieder maßgeschneiderte Öle zusammen. So geht Circular Economy.

PURAGLOBE zerlegt Altöl in seine molekularen Bestandteile und baut aus diesen dann wieder maßgeschneiderte Öle zusammen. So geht Circular Economy.

Schön zu sehen, wenn eine Strategie aufgeht und gelebt wird – PURAGLOBE Oil Collection & Services, IFAT 2024

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Puraglobe SYNTAINCS – EvOILution x RevOILution (2021)

Throwback. Penz13 Racing Team, featuring Hookie Co.'s awesome TARDIGRADE, which debuted at the Petersen Automotive Museum.

Throwback. Penz13 Racing Team, featuring Hookie Co.'s awesome TARDIGRADE, which debuted at the Petersen Automotive Museum.

The future of oil is clear.

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Changing the way the world uses oil.

Changing the way the world uses oil. Circular Economy @ PURAGLOBE.

 
 
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Team Care For Climate: The World’s fastest Research & Development Unit

The Nürburgring has been PURAGLOBE’s home turf since joining with Four Motors to create the CARE FOR CLIMATE racing team. The Green Hell, as the world’s most difficult racetrack is known, consists of the 25.38-kilometer Nordschleife and the short Grand Prix circuit.

The Nürburgring has been PURAGLOBE’s home turf since joining with Four Motors to create the CARE FOR CLIMATE racing team. The Green Hell, as the world’s most difficult racetrack is known, consists of the 25.38-kilometer Nordschleife and the short Grand Prix circuit.

The 24 Hours Nürburgring, one of the most venerated events in motor racing, is a competition between the world’s most prestigious car manufacturers, enthusiastically cheered on by 230,000 spectators. It’s a 24-hour fight against fatigue, weather conditions, and more than 160 other cars. Additionally, the Four Motors Bioconcept Cars battle against the fossil-fuel competition.


This time, in June 2019, the team’s Porsche GT3 Cup with drivers Tom von Löwis (team principal), Axel Duffner and Daniel Schellhaas not only won the AT class (alternative fuels), but finished P21 overall. It’s the best result in a 24h race Four Motors has ever had—and a spectacular achievement for a private team. Not to forget the second car: While the Porsche Cayman GT4 Clubsport unfortunately did not reach the finish line, the team around Thomas Kiefer, Denis Dupont, Andreas Patzelt and Hisanao Kurata Kuragon had a very good race—until just after 18 hours in, when a guard rail contact while overtaking ended their hopes. In the hours before, the drivers had fought their way from starting position 71 up to 39.

Even in motor sports, an awareness for environmental protection and sustainability has grown sharply in recent years. That’s why PURAGLOBE supports the CARE FOR CLIMATE racing team with specially formulated 0W40 and 5W40 SYNTAINICS high-performance racing oil, developed using the world’s most advanced sustainable base oil technology. The fantastic overall result “proves once again that sustainable technologies can deliver top performance even under extreme conditions” (Tom von Löwis).

It is the fastest Research & Development unit we could wish for. Because CARE FOR CLIMATE concerns us all.

From the very outset, BECKER CREATIVE has been responsible for supporting the PURAGLOBE brand ambassadors and developing these partnerships.

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CARE FOR CLIMATE: Stehvermögen

BECKER CREATIVE freut sich, für PURAGLOBE jetzt auch im Radrennsport unterwegs sein zu dürfen: Der Neuzugang im Team CARE FOR CLIMATE ist „Steher" Daniel Harnisch, EM Bronze-Gewinner 2018 und EM-Dritter 2019. Hier zu sehen (und fotografiert von Martin Meiners) bei der NOVASIB Stehernacht am 10. Mai 2019 auf der ältesten Radrennbahn der Welt im Erfurter Andreasried.

BECKER CREATIVE freut sich, für PURAGLOBE jetzt auch im Radrennsport unterwegs sein zu dürfen: Der Neuzugang im Team CARE FOR CLIMATE ist „Steher" Daniel Harnisch, EM Bronze-Gewinner 2018 und EM-Dritter 2019. Hier zu sehen (und fotografiert von Martin Meiners) bei der NOVASIB Stehernacht am 10. Mai 2019 auf der ältesten Radrennbahn der Welt im Erfurter Andreasried.

Übrigens: Steherrennen – der Begriff „Steher" leitet sich vom englischen „stayer“ ab – sind die Langstreckenrennen des Bahnradsports. Im Windschatten hinter einem Motorrad werden Geschwindigkeiten von teilweise über 100 km/h gefahren. Die Radrennfahrer werden dabei durch eine Abstandsrolle auf Distanz gehalten. Verliert der Fahrer den engen Kontakt zum Schrittmacher, so kommt der Fahrer "von der Rolle" (daher stammt auch die Redewendung „von der Rolle sein“ (Quelle: Redensarten-Index)).

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PURAGLOBE x SYNTAINICS MBC: Stepping Up Our Game!

Veränderungen sind immer gut – denn sie machen Platz für Fortschritt. Getreu diesem Motto verlängert PURAGLOBE nicht nur einfach die langjährige Partnerschaft mit dem Weißenfelser Basketball-Erstligisten um weitere fünf Jahre, sondern besiegelt das Engagement gleich mit den einer Namensänderung: Aus dem Mitteldeutschen Basketball Club wird der SYNTAINICS MBC. Von BECKER CREATIVE gibt es dazu einen komplett neuen Auftritt – inklusive neuem Clublogo, neuem Corporate Design, neuer Trikots und einem umfangreichem Fan-Sortiment.

Veränderungen sind immer gut – denn sie machen Platz für Fortschritt. Getreu diesem Motto verlängert PURAGLOBE nicht nur einfach die langjährige Partnerschaft mit dem Weißenfelser Basketball-Erstligisten um weitere fünf Jahre, sondern besiegelt das Engagement gleich mit den einer Namensänderung: Aus dem Mitteldeutschen Basketball Club wird der SYNTAINICS MBC. Von BECKER CREATIVE gibt es dazu einen komplett neuen Auftritt – inklusive neuem Clublogo, neuem Corporate Design, neuer Trikots und einem umfangreichem Fan-Sortiment.

"Gemeinsam mit unseren langjährigen kleineren Partnern und unserem Hauptsponsor PURAGLOBE ist es uns gelungen, eine Zukunftsperspektive im Wettbewerb mit den besten Basketball-Clubs zu garantieren. Wir freuen uns, jetzt als SYNTAINICS MBC den nächsten Schritt unserer Entwicklung zu gehen", sagt SYNTAINICS MBC-Geschäftsführer Martin Geissler zum Abschluss des neuen Sponsoring-Vertrags.

"Unser Engagement beim SYNTAINICS MBC ist ein eindeutiges Bekenntnis zur Region Mitteldeutschland. Der SYNTAINICS MBC ist mit seiner bereits jetzt schon internationalen Aufstellung einer der besten Basketball-Clubs Deutschlands. Die steigende Popularität dieser amerikanischen Sportart, verbunden mit ihrer kontinuierlich wachsenden Fan-Gemeinschaft, passt perfekt zu uns als international agierendes Unternehmen. Wir sind davon überzeugt, dass der SYNTAINICS MBC gemeinsam mit uns wachsen wird und freuen uns auf die gemeinsame Zukunft", kommentiert PURAGLOBE President & CEO Andreas Schüppel den Fünfjahresvertrag.

"Nach langjähriger Forschungs- und Entwicklungsarbeit ist es PURAGLOBE gelungen, eine nachhaltige Motorenöl-Produktlinie zu entwickeln, die vollständig auf der eigenen, patentierten SYNTAINICS Base Oil Technology beruht. Der Produkt- und Markteintritt ist für Ende 2019 in Amerika geplant. Damit erreicht PURAGLOBE das selbst gesteckte Ziel, als Erster ein kommerziell verfügbares und komplett nachhaltiges Premium Motorenöl-Sortiment anbieten zu können, das sowohl fuel- als auch eco-efficient ist und damit die höchsten Umwelt- und Klimastandards erfüllt. Dies ist ein weiterer Schritt der internationalen PURAGLOBE Strategie, auf der CARE FOR CLIMATE Philosophie basierende Fertiglösungen anzubieten. Die Kombination aus der athletischen Sportart Basketball und der weltweiten Fan-Gemeinschaft ist ideal für uns, den Namen SYNTAINICS international bekannt zu machen,“ sagt Dr. Soenke Moehr, Global Director Marketing & Sales.

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PURAGLOBE: Proof Of Performance

Never showed this video, we did for PURAGLOBE, Makers of SYNTAINICS® SAE 5W50 RACING OIL and DCT POWERFORCE RACING FLUID.

Never showed this video, we did for PURAGLOBE, Makers of SYNTAINICS® SAE 5W50 RACING OIL and DCT POWERFORCE RACING FLUID.

The CARE FOR CLIMATE® Racing Team – Winners of the AT Class 2017 ADAC Zurich 24-hour Race.

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CARE FOR CLIMATE® – THE POSTER

When we discovered the work of Robert Sheppard on DRIVETRIBE, we realized, he could be the right artist to do a celebration poster for the class victory of CARE FOR CLIMATE®’s Porsche 911 GT3 Cup.

When we discovered the work of Robert Sheppard on DRIVETRIBE, we realized, he could be the right artist to do a celebration poster for the class victory of CARE FOR CLIMATE®’s Porsche 911 GT3 Cup.

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Clients & Projects, Books & Magazines Ralf Becker Clients & Projects, Books & Magazines Ralf Becker

Mercedes-Benz DESIGN Exterieur

If you are intersted in Mercedes-Benz design, you'll love "Mercedes-Benz DESIGN Exterieur". Of course — the new S-Class is the focus. But in another large chapter the book's authors devote themselves to the history of Mercedes-Benz design.

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If you are intersted in Mercedes-Benz design, you'll love "Mercedes-Benz DESIGN Exterieur". Of course — the new S-Class is the focus. But in another large chapter the book's authors devote themselves to the history of Mercedes-Benz design.

Btw, the illustrated book published on the occasion of the world premiere of the new S-Class is recipient of the coveted red dot award: communication design 2013. The illustrated book is available in the Mercedes-Benz Museum Shop or from ISS DEBEOS STUDIOS (German and English; EUR 98,– (plus shipping charges)).

Congratulation, Mercedes-Benz — and many thanks for sending over the book!

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En Route, Clients & Projects, CHROMJUWELEN Ralf Becker En Route, Clients & Projects, CHROMJUWELEN Ralf Becker

Two Car Shows On Two Continents In Five Days

Yes, you can. You can visit two car shows (LA Auto Show, Essen Motor Show), three world premieres (Mercedes-AMG SLS AMG Coupé Black Series, Mercedes-Benz Ener-G-Force, smart forjeremy) and several parties in five days. Here's a quick journal:

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Mercedes-Benz Ener-G-Force

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Mercedes-Benz Ener-G-Force

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Wolfgang Würth, smart electric bike

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smart electric bikes, Niketown, Beverly Hills

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The Jim Henson Company, smart forjeremy

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Jet-lagged and tipsy: Mathias "MC Winkel" Winks and some muppet

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James Bond Aston Martin DB5 Coupé, LA Auto Show 2012

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Decadent lunch with Marcel Winatschek (Amy & Pink), David Fischer (Highsnobiety) and Mathias Winks (Whudat)

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"A brand is your friend" — Word.

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Slammed W108 with mascara (caption borrowed from Clemens Gleich)

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Now, with a Chromjuwelen branding, this Opel Kadett is worth over a million. No — wait: Five millions.

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Bon appétit!

Yes, you can. You can visit two car shows (LA Auto Show, Essen Motor Show), three world premieres (Mercedes-AMG SLS AMG Coupé Black Series, Mercedes-Benz Ener-G-Force, smart forjeremy) and several parties in five days. Here's a quick journal:

  • Tuesday, November 27th (early): HAM-FRA-LAX

  • Tuesday, November 27th: Arrival Los Angeles

  • Tuesday, November 27th: Beverly Hills on smart electric bikes

  • Tuesday, November 27th: Presentation Mercedes-Benz Ener-G-Force

  • Tuesday, November 27th: Presentation smart forjeremy at the Jim Henson Company

  • Wednesday, November 28th: LA Motor Show

  • Wednesday, November 28th: Santa Monica

  • Wednesday, November 28th: Departure (LAX-MUC-DUS)

  • Tuesday, November 29th: Arrival in DUS

  • Tuesday, November 29th: Dinner with Chem-Tools

  • Friday, November 30th: Essen Motor Show 2012, meetings

  • Friday, November 30th: AUTO BILD Race Night

  • Saturday, December 1st: Essen Motor Show 2012, meetings

  • Saturday, December 1st (late): Back in Hamburg

  • Sunday, December 2nd: BRAINDEAD

  • Monday, December 3rd: BRAINDEAD

What I learned: You need a really good condition (err ... really?). And some good friends, who help you.

I would like to thank Mercedes-Benz/smart for the hospitality, Klaus Rasch for saving me from the police in Santa Monica, Thomas Backe and Dieter Hofem for picking me up in DUS, Manfred Prescher and Stefan Müller for the wonderful Race Night — and DOTZ/AEZ for gallons of coffee.

And not to forget — thank you David Fischer (Highsnobiety), Mathias "MC Winkel" Winks (Whudat), Marcel Winatschek (Amy & Pink), Michael Kaune (QVEST) and Matthias Arens (Quality) for teaching me lessons in "Lifestyle, Ego-Blogging and Fashion"!

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Chromjuwelen Électrique: Full Version & Bonus Videos

Not all that long ago we made a self-attempt: we eBay-ed a 1964 Imperial Crown and drove it from Los Angeles to Las Vegas – and back to Los Angeles. As you can imagine, we had a blast. You will find the video here. This time we switched to the other extreme: We travelled in a smart fortwo electric drive from Paris to Le Mans (Classic). Yup. Battery-driven. Of course – we know this electrified fellow isn't made for long distances. Even worse – we knew it will not be easy to find enough charging stations. But hey, that exactly was the challenge. If anybody of us speaks fluent French? Er ... no.

My favorite scene? Arthur's tribute to Stephen Brooks and all the dubstep video jockeys at 09:38.

Chromjuwelen Électrique features:

Music:

  • Edvard Grieg

  • "Peer Gynt Suite No. 1, Op. 46 - I. Morning" (performed by Musopen Symphony Orchestra)

  • musopen.org

All filming & editing: Faust & Heisler. For a full (German) Travelogue visit chromjuwelen.com.

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Chromjuwelen Électrique: Trailer

We had a blast. Thanks to smart & Mercedes-Benz Classic for letting this happen!

The "Director's Cut" will be released September 2nd. In the meantime – here is our (German) Travelogue and a full loaded gallery.

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Chromjuwelen Motor Öl: Pre-Order Now!

Ladies and Gentlemen, allow me to introduce you to our first Chromjuwelen product: Chromjuwelen Motor Öl — specially formulated for classic cars!

Anyone who drives a classic is familiar with the question of which oil is the best one for his engine. Nowadays even the least expensive products are of such high grade that they are superior in quality to the top motor oils of the past. But because most classics are taken out on the road only a few months per year they experience long periods of inactivity. Base motor oils are not made for this; they do not adhere long enough to provide a protective coating on critical parts such as cylinder liners, camshafts and crankshafts and end up flowing back into the oil pan. This makes the next cold start a material killer.

Chromjuwelen Motor Öl is custom tailored for classic engines operated only a few months per year. Formulated by Mathé® Classic, the oil provides wear and corrosion protection precisely tailored to the needs of historic engines and ensures long-term adhesion to metallic surfaces. This mitigates potential damage that may ensue following long periods of inactivity such as winter storage or museum exhibitions.

Based on a mildly alloyed, mineral-based multigrade oil, Chromjuwelen Motor Öl is ready for immediate use and can be mixed with all standard brand name mineral-based, HC synthetic or synthetic motor oils. According to SAE classification, Chromjuwelen Motor Öl is suitable for vehicles of all types: cars, motorcycles and utility vehicles. 

Chromjuwelen Motor Öl is specially formulated for vehicles only used occasionally and tolerates long periods in between use.

Order in advance — you’ll be glad you did!

The official sales launch is scheduled for September 1, 2012. Chromjuwelen Motor Öl is available for purchase at http://chromjuwelen.com and select outlets. Initially, two viscosities are available: SAE 15W-40 and SAE 20W-50. MVG® Mathé-Schmierstofftechnik GmbH will be handling the shipping.

Advance orders will be taken from the beginning of August 2012 – with substantial customer benefits! For the purchase of a 5l canister by September 1 the shipping and handling fee of EUR 5.95 will not be charged for delivery within Germany. The customer will also receive a free one-liter bottle of the selected viscosity at no charge. Ordering 5 liters thus saves the customer EUR 24.85!

Pre-order now: Chromjuwelen Motor Öl 15W-40 (1 Liter): EUR 18,90

Pre-order now: Chromjuwelen Motor Öl 15W-40 (5 Liter): EUR 79,90

Pre-order now: Chromjuwelen Motor Öl 20W-50 (1 Liter): EUR 18,90

Pre-order now: Chromjuwelen Motor Öl 20W-50 (5 Liter): EUR 79,90

Delivery starts from September 3, 2012.

Chromjuwelen Motor Öl: Made by people with a passion for classic cars for people with a passion for classic cars.

Chromjuwelen Motor Öl was jointly conceived by MVG® Mathé-Schmierstofftechnik GmbH and Chromjuwelen, is based on the needs of the various groups of classic car aficionados, and its premium standard of excellence and formulation with Mathé® Classic make it unique.

Chromjuwelen Motor Öl is manufactured by MVG® Mathé-Schmierstofftechnik GmbH in Soltau, Germany. The additive specialists can look back on a long tradition. Since the mid-80’s they have been carrying on the legacy of racing legend Otto Mathé. To improve the performance and lubrication of his motor oil, Mathé developed his own additive. This resulted in his engines running more reliably than the same types of engines being used by his competitors.

Whether in his "Ahnherrn", the Berlin-Rome car developed by Ferdinand Porsche, a Porsche 356 or his "Fetzenflieger" (scroll to 1952) adorning the Chromjuwelen Motor Öl logo, Otto Mathé (1907-1995) was a legend in his own lifetime and dominated racing in Austria. Although he steered using only one arm (his right arm was paralyzed in an accident), he went from one victory to another. Niki Lauda still says that "Otto Mathé was the idol of my childhood".

The oil was named after Chromjuwelen ("chrome jewels"), the magazine for motor culture, since 2005 publishing issues related to classic vehicles at http://chromjuwelen.com. Like practically no other medium it is familiar with the needs of the individual car cultures, including everyday classics, exclusive unique specimens and high performance vehicles from international car racing. Chromjuwelen.com is a reference frequently quoted beyond the borders of German-speaking countries, especially when the topic is "Motorkultur".

Download: 

Press release and details (English)Press release and details (Deutsch)

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Chromjuwelen Électrique: Are Friends Electric?

Not all that long ago we made a self-attempt: we eBay-ed a 1964 Imperial Crown and drove it from Los Angeles to Las Vegas – and back to Los Angeles. As you can imagine, we had a blast.

Not all that long ago we made a self-attempt: we eBay-ed a 1964 Imperial Crown and drove it from Los Angeles to Las Vegas – and back to Los Angeles. As you can imagine, we had a blast.

Now it is time for another self-attempt. But this time we will change to the other extreme: We will travel in a smart fortwo electric drive from Paris to Le Mans (Classic). Yup. Battery-driven.

Of course – we know this electrified fellow isn't made for long distances. Even worse – we know it will not be easy to find enough charging stations. But hey, that exactly is the challenge.

Our aim is to shoot another "Chromjuwelen En Route" video. This is why we are accompanied by our friends faust & heisler. If anybody of us speaks fluent French? Er ... no.

Our first appointments will be with our French soulmates from the Blenheim Gang – since we are in France, we have to learn more about "Français Moteur Culture". And if you do not follow the Blenheim Gang yet – do it now.

Btw, "follow" – stay in contact with us via Twitter, Instagram (Chromjuwelen), Tumblr or the time-waster social network!

(Image borrowed from Mercedes-Fans.de)

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Continental Extreme: Chromjuwelen En Route Road Movie

And finally — here it is. Our "Continental Extreme" video. The latest Chromjuwelen En Route road movie starring five German blokes on a Motorkultur-expedition. Intention: To draw an analogy between Las Vegas (SEMA) and Dubai (Motor Show).

Co-starring among others not only our 1964 Imperial Crown, but also family and friends like Klaus Rasch (race-dezert.com), Mike Musto (ridelust.com), Ryan Friedlinghaus (West Coast Customs), Sven Gramm (BRABUS), Bear Garcia (Hooligan Customz), Frederik Faidhi (Select Nano), Sam Badawi (1000 Dunes), David Mitri (1000 Dunes) and Phil McGovern (crankandpiston.com).

Thanks to everyone who joined our film premiere at the EAST Hotel in Hamburg. We had a blast!  

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The Most Amazing Location Ever For A Birthday Celebration

Actually, I should have been at the 82nd International Motor Show in Geneva today. But I could not accompany my partner Chris, so he had to go alone. The reason for not going "Hunting the new A-Class" with Mercedes-Benz was I was invited to a birthhday celebration which I did not want to miss. 

The party was held at the Prototyp Museum Hamburg. Of course — I know the Prototyp Museum Hamburg from different events. But being seated in the middle of the exhibition was simply stunning. My seat was just next to Otto Mathé's "Fetzenflieger", a car I got bond with especially in the last months ...  

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Clients & Projects, CHROMJUWELEN Ralf Becker Clients & Projects, CHROMJUWELEN Ralf Becker

1964 Imperial Crown: The Eagle Has Landed

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Our 1964 Imperial Crown, which we bought during our "Continental Extreme" trip last year, has meanwhile arrived in Hamburg, Germany. Good to welcome our old fellow, which is one of the main actors in our upcoming "Continental Extreme" video, in our hometown! 

I know: Having something is better than needing something. But with the Imperial I have too many projects in my garage. So — anybody interested in a 1972 Mercedes-Benz 280 SE 3.5 W108 or a 1972 Pontiac "LeSupra" LeMans Project? Just shoot me an email if you are looking for a perfect familiy Chromjuwel or — if you have got the guts — a Pearl Harbour Muscle Car.

BTW — we are on the home stretch with our 70 minutes video (Los Angeles - Las Vegas - Dubai). We will showcase the video next week in Hamburg, so it is time to put on your dancing shoes and celebrate the online roll out with us!

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