If you are making your money in the publishing-/marketing- or agency business, you've got to have an idea regarding "Social Media". There's no getting round it, Social Media is the big hype these days. And as there are no instruction manuals how to use Social Media, it is just a big trial and error. So do we, by the way. I post regularly about our defeats and successes.
Today I came across an article from Peter Shankman (Business Insider), which is perfect for all of those, who are just thinking about hiring a so called "Social Media Expert". Read it. And think again.
My favorite quotes (except the borrowed statement which I used as headline):
[...] Being an expert in social media is like being an expert at taking the bread out of the refrigerator. [...]
[...] Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind it as a sign upon your hands and upon thy gates. Social media, by itself, will not help you. [...]
[...] "It’s not about building a website anymore! It’s so much cooler! It’s about Facebook, and fans, and followers, and engagement, and influence, and…" Will you please shut up before you make me vomit on your shoes? [...]
Sure, some statements in Peter Shankman's article may sound radical. But there's some truth in it.